Marketing & Communications

Terranicia is a strategic thinker and growth-oriented leader with 10+ years experience in Marketing and Communications, expertise in developing content for global campaigns and initiatives, and an uncanny ability to transform vision into action through courageous curiosity and effective collaboration.

Core Competencies:

Strategic Communications | Customer Journey Mapping | Project Management | Email Marketing | Agile Method | Multichannel Content Creation | Campaign Management | Research & Consumer Insights | Data-Driven Strategy | Navigating Complex, Cross-functional Environments | Resource Optimization | Media & Performance Auditing |

GOLDMAN SACHS

2021-2023 ⦿ Richardson, TX

Designed strategy and led end-to-end execution of customer communications at Marcus by Goldman Sachs, a digital bank serving more than 8 million customers.

Associate, Customer Communications

  • Leveraged customer journey expertise and consumer insights to build multi-channel communications strategy (email, SMS, push, and web) for banking products.

  • Developed communications aligned to key product features and critical customer touchpoints including onboarding, money movement, and bill payment management.

  • Led cross-functional teams, creative services, product, tech, strategy, and operations, to revamp content and operational processes.

  • Spearheaded initiative to build a centralized, TCPA-complaint SMS strategy across businesses.

  • Presented strategic plans to senior leadership, managing directors and partners, on an ad-hoc basis.

  • Completed QA review and managed project timelines in JIRA using the agile method. Consulted legal & compliance to verify requirements for regulatory communications.

GARTNER

2018-2020 ⦿ Irving, TX

Managed and developed digital communications strategy for conferences held in the United States, Brazil, and Europe.

Senior Planner, Digital Communications

  • Created digital content (e/mail, mobile, video, etc.) and executive materials for thousands of conference attendees

  • Successfully managed competing schedules, limited budgets, and tight deadlines to complete deliverables and achieve key objectives.

  • Conducted interviews and research to improve conference experience and mobile app UX leading to updates in core features, push notification protocols, and higher-quality translation services for international conferences.

  • Advised global cross-functional teams and fostered collaborative relationships on strategies for leveraging and optimizing digital communications and channels for business objectives.

THOMSON REUTERS

2017-2018 ⦿ Carrollton, TX

  • Secured clients for tax and accounting sales executives using outbound calls, email campaigns, and social selling.

  • Conducted calls with sales executives and partners to gain a deeper understanding of B2B supply-chain mechanics.

Sales Development Associate

YWCA of ATLANTA

2014-2016 ⦿ Atlanta, GA

Oversaw marketing to ensure all messaging highlighted brand mission and supported strategic development goal to expand donor base.

Marketing Communications Manager

  • Spearheaded web re/development effort by securing buy-in from executive stakeholders and a grant covering 100% of web development costs, resulting in an improved platform and process for submitting online donations.

  • Managed website build and content creation, using WordPress CMS and cross-training staff in the system.

  • Optimized limited resources to execute first-ever integrated digital marketing strategy, and organized learnings into updated marketing roadmap to enhance institutional process. 

Improved and developed social media approach to emphasize relevant events for organizational mission areas and interests.

Marketing Communications Manager

  • Doubled media traffic, impressions, and engagement on Facebook and raising Twitter followship by 20%.

  • Managed content creation, publication, and informational messaging to support annual fundraising efforts. 

  • Launched donor re-engagement email campaign resulting in 800% online donation increase in 6 months. 

Education

Master of Marketing ⦿ Vanderbilt University

Owen Graduate School of Management (MMark) Nashville, TN

Bachelor of Arts ⦿ Bowdoin College

Africana Studies (BA) Brunswick, ME